Writing and distributing press releases through the best press release distribution service to promote your business should be an important part of your marketing plan. Here are some tips on what to include in a press release to make it work for your business.

Start with the most important information. Put the most important information at the beginning, preferably in the first paragraph. While you don't have to include the 5 w responses in the first paragraph, doing so is a great strategy. Ideally, you want the reader to get the most important information first, so if you don't read beyond the first paragraph, you still get the most important facts. This is especially true if you are writing a press release about an event. In the first paragraph, you want to include dates and times, event type, location, who, and why.

Include quotes and details of interest. Quotes and statistics help lend interest and credibility to your press release. Of course, what you use depends on the subject of the press release. For example, if you have a special event or promotion, you may want to quote someone within the organization about why you are hosting this event or making this offer. If you're issuing a statement because your company or employees have won an award, distinction, or training, you may want a statistic on how many companies have won this. You could also have a quote about why this is important and how it differentiates your business from its competitors.

Contact information. Many times, local news organizations will print your press release as is. However, other times, the news organization may want to follow up with you. Be sure to facilitate this by providing contact information. This should include the name of a person within your organization who is prepared to speak to the press and answer questions. Also, include a phone number and email address for that person. You want to make it easier for a member of the press to get more information from you. It could lead to a larger or more remote live story.

You can use the best press release distribution service to achieve a number of goals. They can be sent to local news organizations to promote your business and special business events. They can also be published online to help drive traffic to your website.

Don't be discouraged if you don't get the media to cover your business in response to press releases. Releases also help present your business to the media. This allows them to turn to you as an expert when they are looking for story related resources. For example, a lawn care company known to the local media may be called for interviews on lawn care during a drought. This is better than advertising.