When you build an online business, it's likely that you will come across several challenges along the way, one of which could be using effective eCommerce SEO strategies. If your website doesn't get the results that you want, it could mean a lot of wasted time, energy and money. If you don't have the budget to hire a professional SEO firm, here are a few simple tips that you can apply on your own.

To ensure your site's visibility on search engines, write good product descriptions. One of the simplest but oftentimes overlooked eCommerce SEO strategies, writing compelling product descriptions that educate your potential customers and reinforce your brand will set up your eCommerce website differently than other sites in your niche. You can also do this through other websites that you use to market your products, like on blogs or forums. It doesn't matter what you write about, your readers will appreciate your effort and know to trust your information.

As much as possible, avoid spamming your blog comments. Although some people use this method in an attempt to generate backlinks to their websites, it's not advisable. You should instead be giving honest feedback and recommendations to other users and visitors of your site. Spamming comments could lead to a poor reputation for your company and could even make them un-targetable. So instead, use your blog posts to share your expertise and to share products that your audience wants to buy.

Make sure that the links on your website are working well. If your pages aren't loading properly or displaying broken links, your visitors will quickly lose interest. You can do this by making sure that the HTML code of your website is in line with other sites around your industry. Also make sure that the site you are using has been built and maintained by a professional, as this will prevent any issues that may occur as you add more features to your site.

Always have a link building campaign in place to increase your visitors' chances of finding your site. There are plenty of online marketers who spend thousands of dollars on links, only to see their traffic dwindling. You can, however, improve your site's search engine rankings by simply posting links to other relevant websites in your niche.

Remember, you don't have to spend thousands to achieve success with your ecommerce SEO. If you're willing to invest a few dollars in search engine optimization, then you can create your own online business and reach your goals with little effort. Good luck!