Make your web design more than beautiful. Maximize your ROI and achieve optimal search results by implementing these web design endeavours for your business.

Credits: Tranmautritam

Your website serves as the foundation for your marketing efforts. However, having an aesthetically pleasing website doesn’t necessarily generate return on investment. Make your website function as a sales pitch and deal-closing medium. Consider your website as a valuable capital asset. Focus on improving your user experience to increase your ROI.

A happy medium between a pleasing web design and functionality exist. You begin by making a clear, simple, and professional website. Simple website designs load much faster. It makes it convenient for potential customers to navigate your site. Use this as a positive approach to market your brand. If your goal is to improve your ROI, be sure to stick to simple designs before making other changes.

Here are several web design approaches to convert your traffic into leads and sales:

Personalized Your Website

In the web-design world, there’s a neat component called cookies. They are little crumbs of data that web pages leave behind on your computer. As visitors use your site, cookies store information about their personal data. This feature lets you personalize your site so it’s unique to users. You can also add a pop-up greeting or notification for a returning customer.

The first step to improve your sales is to determine what sets your brand apart from your competition. For instance, mobile users tend to like personalization. Take this chance to recommend your products and services to your target buyers. Deliver unique greetings or personalized your CTA (call-to-action). Give your audience a unique experience that can turn visitors into lifelong customers.

Credits: 200degrees

Build Trust and Security

You may be wondering how web design can build trust for your business. In today’s digital era, an unprotected website is a security risk to consumers. The threats can come in many forms and can potentially infect the details of your customers. In fact, 85% of online shoppers avoid buying through unsecure websites. If your site is not safe and secure, your customer relationship can be compromised.

Building trust means having a secure website. Customers will likely stay, buy, and return if they find your website trustworthy. Provide reassurance to your customers by securing and encrypting your site. Encryption is the process of securing your data to prevent unauthorized access, hiring experts like Catharsis IT Consulting in Toronto that manages your website’s security. Also, use certifications, trust or quality seals, and website privacy policy. Make sure you feature them together with testimonials and reviews. 

These security measures can improve your brand’s credibility. It’s crucial to let consumers know that your website is reliable. When trust is high, people are more likely to engage and buy your product or service. It’s better to add security to your business than crashing on unwanted problems. After all, an ounce of prevention is worth a pound of cure.

Make Your Website Mobile-Friendly

Mobile phones are only getting more popular. When searching for a product or service, people rely more on their phone than computers. The average mobile conversion rates are up to 64% compared to desktop. Making your website design mobile-friendly can drastically raise your business’s conversion rates.

Make it convenient for users to navigate your site on both mobile devices and desktop. Create a responsive layout design. This allows your pages to be flexible across all screen resolutions and devices. It can improve user experience which translates into a positive perception for your business.

If visitors can access your site on any platform, they’re more likely to return and make a purchase. This means a higher website traffic and conversion rate. There are various ways to optimize your site’s performance. It can be as simple as adding drop-down menus to a fold-up list on your site. It can also mean changing your font size and typography to adapt to smaller screens. Nevertheless, you can run a test to determine what’s the right setup design for your website. This is to make sure if it’s compatible for mobile users.

Measure, Analyze, and Optimize

Your site is the foundation of all of your online marketing and sales. Utilizing your website’s traffic through analytics is crucial. Use the Google Analytics tool to track your ROI and understand your target consumer’s behaviour. It’s a convenient way to measure your traffic, audience, and market related to your business. It also provides valuable insights that can boost the performance of your site and increase conversion.

Ways to better analyze your website’s performance:

• Check your website’s search engine visibility - Google Search Console is a helpful tool to check your online presence. It can help you determine specific details about your website. How much traffic you get each month, the devices your visitors use, their location and the pages that get the most visits. You can also learn about click-through-rates.

• Learn about your site speed - Google PageSpeed Insights can tell you what ways to better optimize your site’s speed. Just copy and paste your domain. It automatically shows you the image, javascript, HTML, and CSS files that need optimization. This can help you make necessary changes on your site, a flawless website design means higher traffic. People want better and faster loading websites.

• Determine your SEO technicalities - SEMRush is your go-to tool if you want to check the overall health of your website. You can determine the positive and negative factors affecting your ranking. This tool also gives you insights on how you can optimize your site for better rankings.

Avoid promoting your website for only its appeal and content. Learn how you can target your audience and what they want from your brand. In this way, you can better position your goods and/or services strategically.

Focus on Customer Value

Most brands waste too much effort and money by focusing on their product features and technology. It’s important to provide the best products and/or service. However, is it critical when your buyer is making a decision. What consumers really want is to know what makes you unique, and how they can benefit from it.

To increase your website’s ROI, focus on value and benefits you can provide for your customers. Offer clear, useful, and engaging website content. For instance, demonstrate your product through a live stream video rather than a traditional advert. Buyers want a stellar sales experience, where they can learn something new. A marketing method that educates them while sending a straightforward message.

Credits: PLEXKITS

Consider Search Engine Optimization (SEO)

A good web designer will tell you the importance of creating an attractive site with SEO in mind. SEO enables you to get higher search rankings on search engine result pages (SERPs). When users search for a specific service that is related to what you offer, you will want to be in front of these searches. Higher ranking sites increase your possibility to get more clicks. Without SEO Services in Guelph, it’s difficult for your website to gain more customers.

Benefits of utilizing SEO for your website:

• A search engine optimized website attracts higher quality traffic and users who are interested in what you offer.
• Helps search engines “understand” what a page is about so that it can get indexed for organic search relevance.
• When you get more visible in organic search results, you don’t need ads to drive traffic. This cuts your marketing costs over time which makes SEO cost-effective.
• As your business gets a higher rank on SERPS, customers will more likely trust your brand. They’ll turn to you as an industry expert.

SEO constitutes a wide range of elements from content, keywords, title tags, and website design. If you’re uncertain implementing this technique on your own, it is better to consult a professional. For instance, Local SEO Search provides website marketing services, to help companies reach their online marketing goals.

Your website’s design does so much for your business. Before focusing on optimizing your site to boost ROI, make sure that you have established an effective design. This may involve various website testing, and several revisions from the planning process. Remember to keep track of your ROI and have a practical solution on hand. Use these trends as a starting point to give your website to its greatest potential.